We fix how your business runs: sales, processes, team and numbers

Your company grew. The way it runs didn't.

We're Nathalia and Jonathan. We show you where your company is losing customers, time and money, and stay on to fix it with you.

Free · 3 minutes · no call

01 Sound familiar?

What business owners tell us

  • “We get lots of leads, but they're bad.”

    It's usually sales, not marketing: slow follow-up, nobody qualifying, a messy CRM and handoffs that get dropped.

  • “Everything goes through me.”

    You're doing work that should sit elsewhere and, with no clear priorities, it all comes back to you.

  • “My team is overwhelmed, or doesn't do what I ask.”

    It's almost always a management, process and tooling problem, not a people problem. Sometimes you're simply short-staffed.

  • “We pay for tools nobody uses, and don't know what to measure.”

    Tools that don't talk to each other, and reports that don't change a single decision.

02 What we look at

We look at your whole company.

We don't fix software: we make your operation work.

  1. 01

    Process

    Who does what, and how it could be done more efficiently.

  2. 02

    Sales & CRM

    How you receive new customers, how you follow up, and where they slip away.

  3. 03

    Team & roles

    Clear owners, handoffs that don't get dropped.

  4. 04

    Numbers

    What you measure, how often, and what you decide with it.

  5. 05

    Tools

    What you pay for and don't use, what could run itself, and what could run better.

03 How it works

First we show you the problem. Then we talk money.

  1. 1

    Free assessment video

    In under 3 minutes we show you, from the outside, where your prospects slip away.

  2. 2

    Short call

    We walk you through what we found and look at what else is holding you back.

  3. 3

    Audit & plan

    We review sales, CRM, processes and team. You get a clear plan of what to fix first.

  4. 4

    We build it and run it

    We put it to work in your tools and, if you need it, stay on as your COO.

Start with step 1Free · 3 minutes · no call

04 Pricing

Three stages. Plans that grow with your company.

Public prices, in US dollars. Everything starts with a free video.

01

Audit & plan

We review your company end to end and hand you a prioritized plan: what to fix first and how. The plan is yours, whether you stay with us or not.

$750
fixed priceLed by Nathalia
02

Implementation

We build what the plan says on your real operation: processes, automations, CRM and dashboards people actually use.

$1,200
up to 2 implementations3–5: $550 each · 6+: let's talkLed by Jonathan
03

Fractional COO

Like having a head of operations without hiring one full-time: meetings, numbers, team and ongoing improvement.

$1,500
per monthBoth of us

Want us to maintain what we build? $100 a month, optional. Anything else? We'll quote it.

05 Who it's for

Built for

  • Companies of up to 100 people that grew fast and feel the way they run hasn't kept up.
  • Law firms, construction companies, service businesses and B2B companies with a high volume of leads.
  • Owners who'd rather hear what's wrong than hear that everything is fine.

When we're not the right fit

  • You want an isolated implementation and nothing else.
  • You want a programmer.
  • You want someone to tell you what you want to hear.

06 Who we are

Hi. We're Nathalia and Jonathan.

Two people, no middlemen. You talk to the people doing the work.

Nathalia Talavera and Jonathan Shkolnik, the founders of Riendas
Nathalia Talavera

Nathalia Talavera

Co-founder · Chief Strategy & Marketing Officer

More than a Marketing Manager, I'm a digital plumber: I've spent years sealing the leaks where prospects slip away while Sales and Marketing argue over whose fault it is. I work in Spanish, English and Portuguese. If there's a faster, more efficient way with fewer meetings… I'll find it!

Jonathan Shkolnik

Jonathan Shkolnik

Co-founder · CEO

Five years in data, operations and process design. I look at a process and see where you're bleeding money and, more importantly, energy. Inefficiency bothers me, so I'd rather get into your processes with you and change how you operate. I work in Spanish, English, Hebrew and Russian.

As true rebels, we've always felt we express ourselves best when there are no limits and we can work freely. Like a leopard in the wild, we understood that our passion is unleashing the animal and giving our clients out-of-the-ordinary, exciting solutions.

NathaliaJonathan

07 FAQ

Frequently asked questions

What people ask us most before we start.

What kind of companies do you work with?

Companies of up to 100 people that grew fast and feel the way they run hasn't kept up. We're a particularly good fit for law firms, construction companies, service businesses and any B2B company with a high volume of leads.

What is the free video audit?

You send us your company's website and your email. We send you a personalized video of under 3 minutes where we assess, from the outside, how your customers see you and where your prospects slip away. No call, no commitment.

How much does it cost to work with you?

Our prices are public, in US dollars: audit & plan, $750 fixed price; implementation, $1,200 for up to 2 implementations and $550 each for 3 to 5; fractional COO, $1,500 a month. Maintaining what we build is $100 a month and optional.

Is the plan mine even if I don't continue with you?

Yes. You get a documented, prioritized plan: what to fix first and how. You can implement it with us, with your own team or with anyone you like.

What does a fractional COO do?

We operate alongside you without you having to hire a full-time head of operations: strategy meetings, numbers analysis, team adoption and continuous improvement, so your decisions are based on real numbers. It costs much less than an in-house hire, and we start from what we already found in the audit.

Will you make us change our tools?

Not necessarily. You don't need the latest software: it's almost always better to get the most out of what you already have. We look at what you use, what you pay for and don't use, and what could run on its own. Often the problem isn't the tool, it's how it's used.

When are we not the right fit?

If you want an isolated implementation and nothing else, a programmer, or someone to tell you what you want to hear. We fix real problems, and sometimes that means telling you what you're doing wrong.

Where are you based, and what languages do you work in?

Asunción, Paraguay, working with companies in Latin America, the United States and Canada. We work in English and Spanish; Nathalia also in Portuguese, Jonathan also in Hebrew and Russian.

Do you talk about your clients?

No. We never publish client names or anything that could identify them. When we write on the blog about something we've seen, it's without names, without exact figures and without details that make it recognizable.

What is Ops Room?

Our newsletter: one email a week with a practical idea to run your company better and our newest blog article. It's free and you can unsubscribe in one click. Subscribe here.

08 Start here

What's holding you back?

Send us your company's website. We'll send you a personalized 3-minute video showing what's stopping your prospects.

Something else?

Rather just write to us?

Tell us what's going on in your operation and we'll reply within one working day.